WARBY PARKER NYC
In collaboration with Partners & Spade, we created this NYC flagship store to present the online Warby Parker brand in an offline experience. The classic SoHo space, with dramatic 15 foot high ceilings and original skylight, has been enhanced with the detailing and ambiance of old world libraries using custom floor-to-ceiling shelving, and completed with rolling ladders. A subtle and cohesive palette of greys, rosewood and brass accents showcase the product; and the free-standing eye exam room, sheathed in rosewood, creates an intimate place within the dramatic open space. Custom glossy terrazzo floors with the company’s inset logo create a sense of establishment for the first brick and mortar store for this cult brand.
For the Upper East Side location, we rejuvenated a century old Pharmacy, seamlessly blending the existing traditional architecture with Warby Parker’s more eclectic brand aesthetic. The carefully curated space includes subtle nods to the brand like the “W” shaped mullions on the upper windows, an abstract eyeglass in the balustrades, and an emphasis on the round with the 18′ high column and library tables.
Our store in the Meatpacking district features floor-to-ceiling shelving from raw reclaimed pine wood and blackened steel giving an industrial yet sophisticated vibe. Custom center tables with dark sawhorse style bases anchor the room while keeping the appropriate detailing to reflect the atmosphere and history of the Meatpacking neighborhood.