Retail Store


The first store for activewear company Rhone needed to be innovative, flexible and present a high level of design. The ability to reuse fixtures in other settings was one of the key factors in the design process. A simple framework system of blackened steel rods and metal diamond mesh serves as clothing racks, room dividers and visual interest within the spare space, without overshadowing the goods themselves. Details such as the super-sized hand painted logo floor graphic and industrial clamp lights reflects the brand’s ethos of functional and simple design.